Packaging is so much more than just how your product is protected on its journey to the customer; you can use it to promote your brand! The best thing about it is that you can do it in innovative and inexpensive ways. With social phenomena like unboxing videos, packaging has never been more important. We’ve got some tips and tricks to help you make the most out of your packaging.
Your package typically holds a product and a receipt but it doesn’t have to only contain these. Consider using package inserts as a way to promote your brand. Include business cards, flyers or discount coupons for future orders, or stickers of your brand logo. Consider thank you cards. Thanking customers or including a personal message of gratitude is a great way to build goodwill and make people feel great about doing business with you. Try and make it as personalized as possible. It might not be practical to handwrite a message with the customer’s first name included for every customer but it is effective.
If you don’t want to go all out, we’ve got a few tips and workarounds for avoiding big spending on custom packaging. Being consistent with your brand colors, from your website, products and logo to your social media content, can be a great way to fortify a brand identity. Packaging is no different; it might be worth getting colored packaging to match. This is a good way for customers to feel like they’re getting one of your products, something that’s part of your brand and your business.
There are other options you can take to stand out and make your packaging an effective promotional tool. Think about using stickers of your logo or something associated with a promotional campaign you’re running throughout your social media channels. You can also use them as extra sealing so customers need to physically remove them to open their package. Another option is rubber stamps - you can use these as effectively as you would stickers, with similar content, but without the need to manually stick them on. It creates a different aesthetic than stickers and might suit your business more. Wrapping paper is something else you could consider, it can make your package seem more like a gift and it’s great for unboxing videos as it adds to the spectacle.
People love swag, free things, and merchandise. Include branded pens, magnets, pins, keyrings, tote bags and even clothing like hats and t-shirts. This has more layers to it than people’s love affair of free stuff. Think about how people use those items; they bring the pen to school or the office, they stick the magnets to their fridge for visitors to see, they carry things in their tote bag while walking through town. All these items will have your logo on them, perhaps your slogan too. It’s an amazing, indirect way of creating brand awareness.
The above tips are just some ways of using packaging to promote your business and developing it from the point of just being a standard box. Get creative, think about what type of inserts you can use and why. Think about the package itself and how you can boost the aesthetic and make it unique. Overall, keep in mind the whole experience of the unboxing itself. If your product and package are good enough, chances are an unboxing video will be made about it at some stage.