Twitter, with its fast-paced feeds, is a great platform to market your Zazzle store and connect with your customers in real-time. Twitter can help you to effectively advertise your brand, appeal to influencers and connect with potential new and existing customers. Here are the top four tips to advertise your brand and achieve Twitter success.
- Reflect your brand:
Be consistent and use your company/store name when creating your Twitter account. This will make it easier for customers to find your brand on Twitter. In addition, be mindful of your brand when choosing the tone and language of your tweets. This might be the first impression a prospective customer has of your business.
- Know your customers and network:
Don't be afraid to share your twitter account with everyone you know. After all, the best way to build your social media presence on Twitter is by building your Twitter following. Add your twitter link to your Zazzle page and website. Engage with your audience by following people with similar interests to you and your brand. In addition, by engaging and following your niche influencers you will add even more branches to your network and increase your brand notability on social media.
- Use hashtags wisely:
Hashtags are a great way for people to find you. Therefore, the strategic use of hashtags will help your brand, business name, and tweets attract the right attention. This doesn’t mean adding a numerous stream of hashtags to each of your tweets. Research has shown that tweets containing 1 or 2 hashtags have 21% higher engagement than those with 3 or more. So choose wisely and research what hashtags and keywords relating to your brand are trending.
- Tweet regularly:
Tweet on a regular basis to grow your network and inform your customers about your brand. Remember a lack of activity is a sure way to get overlooked. Content moves really fast on Twitter so don't get lost in the mix by tweeting regularly. Retweeting and sharing influencers' tweets will also increase your customer reach and create incoming traffic to your Zazzle store. That being said, research when is the best time to tweet. Twitter's analytics tools are a great way to monitor and research customer engagement. They will help you establish times when your tweets are of high performance and as such, will effectively market your brand.
Like any social media platform, it takes time to grow your following on Twitter. So, research what works for your brand and update on a regular basis.