What makes a good keyword? The two most important things to consider when trying to find the perfect keyword is relevancy and search popularity. You’ll need to strike the right balance. Highly specific phrases will never be searched for, and if you overvalue popular terms while disregarding how relevant they are to your product, people will be misled and sometimes confused. Your main aim is finding the most popular and relevant keywords to drive traffic to your product. For example, if your product is a plastic reusable water bottle, avoid keywords like ‘stainless steel’ or ‘glass’ as they don’t match your product’s description, despite being substantially more popular search terms. It’s close because you’re selling water bottles, but it’s not relevant because of the different material used. Better keywords would be 'plastic reusable water bottles.' Effective use of keywords will allow your products to rank higher in searches, which in turn increases visibility for potential customers.
Where are keywords used on Zazzle? There are two very effective places you can use keywords on Zazzle.
(1) In your title: The title, ‘Customizable Plastic Reusable Water Bottle,’ is a perfect example of how to use keywords in the title. It not only tells you exactly what the product is, but also includes a relevant and popular search term.
(2) In your tags: You can add up to ten tags to a product. The first tag you add is the most important; it’s the primary tag that corresponds most strongly with the search function. To learn more about tagging, see how you can make your tags count.
How are popular search terms researched? Conduct keyword research on what the most popular search terms are for similar products. You can do this by checking out other similar products on Zazzle. By typing words into the Zazzle search bar to prompt the autofill functionality, it allows you to see popular searches on Zazzle. You can do this with external search engines too, like Google, Bing, and Yahoo. These are useful but somewhat limited algorithms that personalize searches based on search history. You can also use programs like Google AdWords to see how search terms stack up in the form of objective data. This is a great tool for understanding how people search on Google and it’s a useful resource to draw from.