We know that setting up a Customizer can be tricky. We’d like to help you optimize your products and hopefully bring more sales! Below, you’ll find step by step instructions to help you create your product Customizers. These instructions, along with the videos provided on each page of the process, will help you recreate your products on Zazzle.
The Customizer tool allows the Customer to see all the changes they can make to a product. And, in turn, when you, the Maker, receive an order, it lets you know exactly how to make it for them. Before beginning a Customizer, we would suggest having all the information for your product written out in a Word document. Information should include product description, title, base price, tech specs, tags, shipping weight, and dimensions, etc.
- Getting Started: Building Your Customizer
This is the first step to create your product on Zazzle. Here, you name your Customizer (SKU), then you select the department the product belongs in, the base price without upgrades and the production time of the product.
- Customizable Spots: Add Your Primary Product Photo & Assign Customizable Spots
Here, you will be prompted to add a primary photo of your product. This is the main image of your product so please ensure you are using a high-quality photo with the minimum pixels of 1028 x 1028.
Once uploaded, click on the areas that can be customized and add a customizable spot. Each customizable area will have its own spot and it will indicate to the customer what personalization they can make to the product. Give the spots a name and indicate what Customizer type they are -- for example -- text, style, color, image etc.
You can also add additional angles and images of the product showing additional customization. Name each image accordingly with consideration to the views and angles. Leave lifestyle photos until later and add those to the marketing tab.
- Spot Details: Define Your Customizable Spots
Here is where you will enter the information for each of your Customers and indicate what they are allowed to customize -- text, number of lines, characters allowed, etc.,, including each color hex option available to the Customer. In addition, here you will indicate if a Customizer has an additional price or production days.
- Marketing: Add Lifestyle Photography, Videos, and Tech Specs
This step is all about the marketing of your product. It is also where you will add any lifestyle photographs or videos of your product in use.
The product pitch are the details where the idea for your product came from, how it is made and why it is unique.
The technical specs are also important and give the Customer an idea of the size, dimensions, and materials used to make the product.
- Primary Product: Define & Describe Your Primary Product
Here is where you describe the product you have uploaded. For the product title, be descriptive, but remember you have only 50 characters. Be as informative as possible in the product description and add good quality tags that are relevant to your product.
- Shipping: Define Your Shipping & Fulfillment Information
When a Customer places an order, Zazzle will provide you with a prepaid shipping label. In order to provide the correct label, you will need to fill out the shipping information as accurately as possible, including package size, weight and if more than one item can be packaged together.
- Preview & Submit: Generate a Preview and Submit Your Customizer for Marketplace Review
Here, you will generate a preview of your product before submitting it to the Maker team for approval. Make sure all of the information shown is correct and make any necessary changes before submitting your Customizer.
In addition, the Maker Help Center is a good resource for any general questions you might have. Please consult the Maker Agreement for any questions regarding the Maker terms of service. Lastly, we encourage you to browse the Artisan Gifts page for its many great examples of Maker products currently available on Zazzle.